Business-to-Business Marketing
By:Ross Brennan,Louise Canning,Raymond McDowell
Published on 2014-04-23 by SAGE
This comprehensive yet concise text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world. New to this edition: More coverage of digital marketing and social media in relation to B2B More coverage of issues relating to sustainability and corporate social responsibility More visual features and an update of the ‘B2B Snapshots’ New international examples and case studies including Zara, eBay, DHL, LinkedIn, and the horsemeat scandal This new edition also includes more extensive online resources including full lecturer materials with new exam questions and further materials for students including video links, further case studies, a quiz and open access links to relevant SAGE journal articles per chapter. The text is relevant to all students taking a university module in B2B marketing at undergraduate or postgraduate levels. It will also be relevant to researchers and practitioners in the area of B2B marketing. Electronic inspection copies are available for instructors.
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Book ID of Business-to-Business Marketing's Books is kQicAwAAQBAJ, Book which was written byRoss Brennan,Louise Canning,Raymond McDowellhave ETAG "cMWiZ/viHd0"
Book which was published by SAGE since 2014-04-23 have ISBNs, ISBN 13 Code is 9781473904859 and ISBN 10 Code is 1473904854
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